Send Personalized Cold Emails at Scale
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Tired of Cold Emails Falling Flat? Try This Simple Hack to Skyrocket Replies!
Let’s face it: cold emailing can feel like screaming into the void. You craft the perfect message, send it off to hundreds of prospects, and... crickets. Sound familiar?
That was the exact frustration my friend (who runs a marketing agency) faced earlier this year. He was stuck in a cycle of batch-sending cold emails with barely any replies. When he asked for my help, we tried a ton of different strategies. None of them worked—until we stumbled upon one simple, game-changing solution: personalized video emails.
Once you try sending personalized videos at scale, you’ll never go back to plain text emails. This strategy boosted our reply rate by 10x, and I’ll show you how to do the same using one powerful AI tool. The best part? You can instantly generate and send thousands of personalized videos without the time-consuming grunt work.
Why Personalized Videos Are a Game-Changer
In today’s world, your prospects are bombarded by generic, copy-paste emails. Personalized videos cut through that noise, helping you stand out while creating a genuine connection. A well-crafted video feels authentic and shows your prospect you took the time to address them directly. The result? Higher engagement, more replies, and better conversions.
But let’s be honest: recording individual videos for hundreds of people is impractical. That’s where AI comes in to do the heavy lifting. The trick is blending your real voice with AI-generated personalization in a way that feels seamless and authentic.
The Tool You’ll Use: HeyGen
To get started, all you need is a tool called HeyGen, which makes creating personalized videos ridiculously easy. You can even try it for free! Let me break down how it works:
Step 1: Record Your Core Video
Start by recording a short video using your webcam and mic. Keep it casual—prospects appreciate authenticity over polished perfection. In your video, you’ll introduce yourself and address the main problem your product or service solves. Here’s an example script:
“Hey [Name], I wanted to make this quick video to introduce myself. My name is Kevin, and I’d love to talk to you about improving your marketing strategy at [Company Name]. Check out the information in the email, and feel free to book a meeting using the link below. Talk soon!”
Notice the placeholders for the prospect’s name and company? Those are the only parts AI will personalize for each recipient. The rest is your real video and voice.
Step 2: Record Your Consent
Before HeyGen can create your AI clone, you’ll need to record a quick consent video. This simply authorizes the platform to use your likeness for dynamic personalization. It takes less than 10 seconds!
Step 3: Choose a Video Template
HeyGen offers several templates tailored for different use cases. For example:
- A video with the prospect’s website scrolling in the background (great for marketing services).
- A chalkboard-style template that dynamically displays their name.
- Or a simple, clean layout.
Pick one that fits your niche. Then, define your variables (e.g., first name, company) and upload your contact list.
Step 4: Generate Personalized Videos
This is where the magic happens! HeyGen automatically generates videos for each prospect by swapping in their name and company into your pre-recorded video. The AI ensures these transitions are smooth and natural, so the final product feels like you filmed it specifically for them.
Step 5: Customize Emails & Landing Pages
Once your videos are ready, you can embed them into email campaigns. HeyGen even generates a GIF preview of the video to include in your email, increasing the likelihood your prospect will click.
Prospects who click the video are directed to a landing page where they can watch it. You can also add call-to-action buttons like “Schedule a Meeting” or “Learn More” to drive engagement.
Step 6: Send & Scale
You can manually send videos or set up auto-send for a truly hands-off process. Want to take things further? Use tools like Zapier to integrate HeyGen with your CRM and automate the entire workflow. For example, when a new lead is added to your CRM, Zapier can trigger HeyGen to create and send a personalized video automatically.
Results You Can Expect
Using this method, we saw a 10x increase in reply rates compared to standard cold emails. Think about it: instead of being just another email in a crowded inbox, you’re sending a personalized video that grabs attention and builds trust.
Even better, this hybrid approach keeps the process efficient while maintaining authenticity. AI personalizes just a few key details, while the majority of the video remains your real voice and presence.
Final Thoughts
If you’re ready to transform your cold outreach game, give personalized video emails a try. With tools like HeyGen, you can deliver high-impact, customized messages at scale—without spending hours in front of a camera.
What’s your niche or use case? Let me know in the comments below—I’d love to hear how you plan to use this strategy. And if you found this helpful, don’t forget to share it with your fellow entrepreneurs!
By combining AI and authenticity, personalized videos are a simple yet powerful way to stand out, drive engagement, and ultimately close more deals. Ready to give it a go? Let’s see how far this strategy can take you!